Branding is the art of aligning what you want people to think about your company, with what people actually think about your company.
Branding is much more than a business’ unique visual or physical features. It is the thoughts and feeling that consumers associate with your products or services. Therefore, branding is actually the combination of physical and emotional cues triggered when exposed to a name, logo, visual identity, or even the message communicated.
Your BRAND is not what you say it is.
Your BRAND is what OTHER people say it is.