ESTABLISHING A SOLID GAME PLAN
Market Research & Brand Strategy
We gather information via surveys, interviews, online investigations, and structured exercises to transfer your industry knowledge to our team and better understand the competitive landscape of your market. Together, we’ll identify your ideal customer and map out a strategic game plan that aligns with your goals, so your business can thrive.
WHERE STRATEGY MEETS DESIGN
Creative Direction
In addition to managing expectations throughout the project, your creative director will oversee the creative process, to ensure the design team captures the overall look and feel that communicates the inner values of the brand to your target demographic.
CREATING YOUR UNIQUE IDENTITY
Identity Design
Utilizing the brand strategy, we’ll design all of the graphic visual elements that combine to become the face of your brand. Our team will create a custom library of assets, including your brand mark, logotype, color palette, typography, and supporting graphics, to make your brand distinct.
YOUR BRAND’S DO’S & DON’TS
Brand Guidelines
In order to maintain brand integrity, it’s essential that your brand is set-up to communicate consistently across all media channels. Brand Books and Corporate Identity Manuals help to define the brand standards and provide a style guide for the proper usage of the visual identity.